Inclusion is just one of the reasons why accessibility should matter to all, but has it ever occurred to you that not all disabilities are permanent? Some are temporary or situational. So it stands to reason that everyone will be affected by a disability while navigating the web at some point. Making choices to improve the accessibility of your website will enhance the overall user experience for everyone. In this talk, receive real-life, relatable examples of how website accessibility affects user experience. Afterward, you will have a clear understanding of the importance of ensuring your website meets accessibility guidelines and how doing so benefits all of your users and your business.