Content is still king. It should always come first. So, before you do the famous 5-minute install or pick out a theme, you need a solid content model to build on. While the most common display of your content will be via a WordPress theme, I’ll show you how to design and implement a content model that is independent of its presentation on your WordPress site. This, along with WordPress REST API, turns your content into a more portable and widely usable business asset.