{"id":544,"date":"2022-11-16T19:52:47","date_gmt":"2022-11-16T19:52:47","guid":{"rendered":"https:\/\/www.wordfest.live\/2022\/november\/?post_type=wf_sessions&p=544"},"modified":"2022-11-16T20:50:22","modified_gmt":"2022-11-16T20:50:22","slug":"how-to-build-a-wordpress-plugin-business","status":"publish","type":"wf_sessions","link":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/","title":{"rendered":"How to Build a WordPress Plugin Business"},"content":{"rendered":"\n

The problem is there is very little information out in the WordPress eco-system on how to build a plugin business. For most developers, we are doing this on-the-fly through trial and error. In the meantime, developers continue to struggle with things like pricing, market penetration, finding collaborators, hiring the right talent and basic sustainability plans. <\/p>\n\n\n\n

In this training, you will learn how to avoid common mistakes before, during and after deployment of your plugin. You will also learn 3 bootstrap marketing tactics, and the pro’s and con’s of offering a “Lifetime Deal”. Whether you plan to build and sell or build a portfolio of products and hold, this talk will reveal some business intelligence every developer should know.<\/p>\n\n\n\n

4:00 UTC (Find your local time at worldtimebuddy.com<\/a>)<\/p>\n\n\n\n

\n
Speaker: Adrian Tobey<\/a><\/div>\n<\/div>\n","protected":false},"author":5,"featured_media":336,"template":"","wf_region":[6],"session-format":[],"stage":[],"class_list":["post-544","wf_sessions","type-wf_sessions","status-publish","has-post-thumbnail","hentry","wf_region-australia"],"yoast_head":"\nHow to Build a WordPress Plugin Business - WordFest Live 2022<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a WordPress Plugin Business - WordFest Live 2022\" \/>\n<meta property=\"og:description\" content=\"The problem is there is very little information out in the WordPress eco-system on how to build a plugin business. For most developers, we are doing this on-the-fly through trial and error. In the meantime, developers continue to struggle with things like pricing, market penetration, finding collaborators, hiring the right talent and basic sustainability plans. ... Read more\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/\" \/>\n<meta property=\"og:site_name\" content=\"WordFest Live 2022\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-16T20:50:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.wordfest.live\/2022\/november\/wp-content\/uploads\/2022\/07\/Adrian-Square-1024x929-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"512\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/\",\"url\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/\",\"name\":\"How to Build a WordPress Plugin Business - WordFest Live 2022\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Adrian-Square-1024x929-1.jpg\",\"datePublished\":\"2022-11-16T19:52:47+00:00\",\"dateModified\":\"2022-11-16T20:50:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Adrian-Square-1024x929-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/Adrian-Square-1024x929-1.jpg\",\"width\":512,\"height\":512},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/how-to-build-a-wordpress-plugin-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sessions\",\"item\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/sessions\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"How to Build a WordPress Plugin Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/#website\",\"url\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/\",\"name\":\"WordFest Live 2022\",\"description\":\"The Festival of WordPress\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.wordfest.live\\\/2022\\\/november\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Build a WordPress Plugin Business - WordFest Live 2022","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a WordPress Plugin Business - WordFest Live 2022","og_description":"The problem is there is very little information out in the WordPress eco-system on how to build a plugin business. For most developers, we are doing this on-the-fly through trial and error. In the meantime, developers continue to struggle with things like pricing, market penetration, finding collaborators, hiring the right talent and basic sustainability plans. ... Read more","og_url":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/","og_site_name":"WordFest Live 2022","article_modified_time":"2022-11-16T20:50:22+00:00","og_image":[{"width":512,"height":512,"url":"https:\/\/www.wordfest.live\/2022\/november\/wp-content\/uploads\/2022\/07\/Adrian-Square-1024x929-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/","url":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/","name":"How to Build a WordPress Plugin Business - WordFest Live 2022","isPartOf":{"@id":"https:\/\/www.wordfest.live\/2022\/november\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/#primaryimage"},"image":{"@id":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/#primaryimage"},"thumbnailUrl":"https:\/\/www.wordfest.live\/2022\/november\/wp-content\/uploads\/2022\/07\/Adrian-Square-1024x929-1.jpg","datePublished":"2022-11-16T19:52:47+00:00","dateModified":"2022-11-16T20:50:22+00:00","breadcrumb":{"@id":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/#primaryimage","url":"https:\/\/www.wordfest.live\/2022\/november\/wp-content\/uploads\/2022\/07\/Adrian-Square-1024x929-1.jpg","contentUrl":"https:\/\/www.wordfest.live\/2022\/november\/wp-content\/uploads\/2022\/07\/Adrian-Square-1024x929-1.jpg","width":512,"height":512},{"@type":"BreadcrumbList","@id":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/how-to-build-a-wordpress-plugin-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.wordfest.live\/2022\/november\/"},{"@type":"ListItem","position":2,"name":"Sessions","item":"https:\/\/www.wordfest.live\/2022\/november\/sessions\/"},{"@type":"ListItem","position":3,"name":"How to Build a WordPress Plugin Business"}]},{"@type":"WebSite","@id":"https:\/\/www.wordfest.live\/2022\/november\/#website","url":"https:\/\/www.wordfest.live\/2022\/november\/","name":"WordFest Live 2022","description":"The Festival of WordPress","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.wordfest.live\/2022\/november\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"wf_speaker_tweet_session":"","wf_session_transcript":false,"_links":{"self":[{"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/wf_sessions\/544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/wf_sessions"}],"about":[{"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/types\/wf_sessions"}],"author":[{"embeddable":true,"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/users\/5"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/media\/336"}],"wp:attachment":[{"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/media?parent=544"}],"wp:term":[{"taxonomy":"wf_region","embeddable":true,"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/wf_region?post=544"},{"taxonomy":"boh_session_format","embeddable":true,"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/session-format?post=544"},{"taxonomy":"wf_stages","embeddable":true,"href":"https:\/\/www.wordfest.live\/2022\/november\/wp-json\/wp\/v2\/stage?post=544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}